BRP has continued to further cement its support and partnership with Surf Life Saving (SLS). In a collaborative effort to improve emergency response capability at notorious 'Black Spot' locations on Australia's coastline, BRP has recently provided SLS with state-of-the-art Sea-Doo personal watercraft, Can-Am off road vehicles and Evinrude outboard engines. The BRP Powercraft Equipment Grant, part of Surf Life Saving Australia’s national partnership with Bombardier Recreational Products (BRP), has delivered $1.26 million worth of essential lifesaving equipment to over 160 Surf Life Saving clubs and services around Australia since its beginning in 2009, meaning more surf lifesavers and lifeguards* are rescue-ready to save lives on Australia’s coastline.
'Black Spots' are locations SLS has specifically identified with having a high concentration of coastal incidents and a high risk of ongoing reoccurrence. SLS has targeted the most treacherous locations, and part of the strategy to help reduce drownings at coastal danger spots is to ensure lifeguards at these locations have the latest technology in rescue craft at their disposal. In 2014 alone, the subsidy based grant which was launched in January, has allocated $360,000 worth of powercraft equipment including the Can-Am Commander 800 all-terrain vehicle (ATV) and the Sea-Doo GTI 155 rescue water craft (RWC). Surf Life Saving is Australia’s major water safety, drowning prevention and rescue authority. It is also one of the largest volunteer movement of its kind in Australia, and a not-for-profit entity that exists only through community donations, government funding, fundraising and corporate sponsorship from companies such as BRP.
Surf Life Saving Australia Coastal Safety Manager Anthony Bradstreet said the grant has allowed clubs and services to better safeguard the public. “All-terrain vehicles and jet skis are powerful lifesaving tools. They enable surf lifesavers and lifeguards to move around the beach and water quickly. This means patrolling and rescues can be performed with greater efficiency and there’s better chances of saving lives on the coast. It’s important to remember that Surf Life Saving is a charity and relies on the community to save lives. BRP assists the SLS movement on a grassroots level. They understand our core business of saving lives and help us in our delivery of this emergency response community service at an operational level,” he said.
In reference to the SLS and BRP partnership, Kym Pardey (Marketing Manager, BRP Australia) explains the reasoning behind BRP's support of SLS; "There is fantastic alignment with our brands including Sea-Doo and Evinrude with SLS's rescue equipment needs. We can see no better way in which our company can support the community than by providing SLS lifesavers and lifeguards with products that will help save lives on Australian beaches". Pardey further commented, "The Page partnership also enables us to showcase how our products offer fantastic performance yet are sensitive to the environment; for example our Sea-Doo PWC's are exceptionally quiet, provide industry leading fuel eficiency, and offer innovative technology such as our unique on-water braking system that delivers real safety benefits. More than just a great rescue craft, Sea-Doo PWC's offer families the freedom to have a
fun and safe time on our amazing waterways".
Vice President and Regional General Manager - BRP Asia-Pacific, Gregoire Dupont, is pleased to see that the BRP Grant plays a role in assisting Surf Life Saving.
“BRP is proud to extend its support in our sixth year of the Grant. We see no better way for BRP to promote its brands such as Sea-Doo and Can-Am, than by having our product in the community and assisting the many dedicated SLS members perform their important patrol duties,” said Mr Dupont.
BRP is a national sponsor of Surf Life Saving Australia and its official powercraft partner.
The BRP Equipment Grant was established in 2009 as part of their commitment to Surf Life Saving in assisting with the delivery of lifesaving equipment; including Can-Am ATV’s, Sea-Doo Rescue Water Craft (RWC) and Evinrude outboard motors. Beyond this, BRP provides ongoing maintenance to clubs and services around Australia. We here at JSW Powersports are proud to work with Surf Life Saving Queensland providing them with both Sea-Doo watercraft and Can-Am Off-Road vehicles. Not only do our watercraft deliver the performance and reliability required to help save lives on Australian beaches but with our low emissions they are also helping keep Australian beaches and waterways clean.